Cookies Policy

Effective Date: 12 May 2025 

  1. Introduction 

This Cookie Policy explains how Apex Mortgage and Protection Ltd. (“Apex”, “we”, “our”,  or “us”) uses cookies and similar technologies on our website, www.apexmp.co.uk. It  forms part of our broader commitment to protecting your privacy and ensuring  transparency about how we handle your personal information. 

  1. What Are Cookies? 

Cookies are small text files that are downloaded to your device when you visit a  website. They are used to enhance your browsing experience by remembering your  preferences, enabling key functionality, and helping us understand how our website is  used. Cookies do not typically identify you personally but may link to other information  we hold about you. 

  1. Why We Use Cookies 

We use cookies to: 

  • Ensure the proper functionality and security of our website 
  • Improve user experience and navigation 
  • Monitor website performance and usage 
  • Provide relevant content and advertisements 
  1. Types of Cookies We Use 
  2. Strictly Necessary Cookies 

These cookies are essential for our website to function properly and cannot be  switched off. They are typically set in response to actions you take, such as filling out  forms or setting privacy preferences. 

  1. Performance and Analytics Cookies 

These cookies help us understand how users interact with our website by collecting  information anonymously. We use tools like Google Analytics to analyse user behaviour  and make improvements. 

  1. Functionality Cookies 

These cookies remember your preferences and settings, enhancing the website’s  functionality and personalisation features. 

  1. Targeting and Advertising Cookies 

These cookies may be set by third-party advertising partners to build a profile of your  interests and deliver relevant ads on other websites.

  1. Third-Party Cookies 

Some cookies on our site are placed by trusted third-party services, such as: 

  • Google Analytics: Helps track user activity on our site. May collect your IP  address and usage behaviour. For more details, visit Google’s privacy policy. • Social Media Platforms: If you interact with embedded content or sharing tools,  cookies may be set by platforms like Facebook, LinkedIn, or Twitter. 
  1. Consent and Cookie Control 

When you first visit our website, you are presented with a cookie consent banner. You  can: 

  • Accept all cookies 
  • Reject non-essential cookies 
  • Manage your preferences via the cookie settings interface 

You can also manage cookies via your browser settings. Guidance for disabling cookies  is available on the ICO website. 

Note: Disabling certain cookies may affect site performance or functionality. 7. Data from Cookies 

We may analyse data such as geographic location, device type, and user interests  collected via cookies. This is done to enhance services and personalise content. This  data is aggregated and does not personally identify you. 

  1. Cookie Retention 
  • Session Cookies: Expire once you close your browser. 
  • Persistent Cookies: Remain on your device until deleted or until their set expiry  date. 
  1. Updates to This Policy 

We may update this Cookie Policy to reflect changes in legal or operational  requirements. Any updates will be posted on this page and reflected by a new “Effective  Date.” 

  1. Contact Us 

If you have any questions about our use of cookies or how we protect your privacy,  please contact us: 

Apex Mortgage and Protection Ltd. 

Unity Business Centre, 26 Roundhay Road, Leeds, West Yorkshire, England, LS7 1AB. 

Email: enquiries@apexmp.co.uk  Phone number: 03332 200 270

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